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A peek into our market segmentation philosophy and model
Our approach to segmentation recognises the uniqueness, dynamism and individuality of markets. This is because from our experience, global solutions and ‘one-size-fits-all’ brands have all too often produced less than actionable results for the highly diverse African market place.
Our approach to segmentation recognises the uniqueness, dynamism and individuality of markets. This is because from our experience, global solutions and ‘one-
The most successful market segmentation model in Nigerian services sector to date
Infinite C-Scope™ model is a multi-dimensional segmentation model which has a concentric model of needs at its core and acknowledges the process driven nature of decision making and consumer behaviour
Infinite C-Scope™ model utilises a scalable algorithm in further analysing input variables gathered from markets through exploratory projective qualitative methods, towards delivering a custom built market segmentation
Flexibility provides client with opportunity to introduce modifications at every stage of the process
Accommodates both categorical (such as demographics, LSMs) and continuous variables as input variables
Proven ability to help develop value propositions for new product development
Infinite C-
Infinite C-
Flexibility provides client with opportunity to introduce modifications at every stage of the process
Accommodates both categorical (such as demographics, LSMs) and continuous variables as input variables
Proven ability to help develop value propositions for new product development
Infinite C-Scope™
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