Our bespoke offerings are varied and depend on market and client needs; our experience and flair for creativity enable us to tailor methodology to exclusively meet the needs and requirements of each individual project including those relating to brand strategy, innovation and communications.
We help you to identify your current and potential customers and how they perceive your company/products quality of service delivery. Determining key market trends in your industry, improving your product offering, maximising brand performance, keeping your current customers, gaining more customers and increasing revenue to remain competitive has never got better.
In addition to working with traditional qualitative methods such as Focus Groups, Triads, Dyads, Extended Depth Interviews etc., we have also adapted a range of cutting edge techniques, in line with global trends, to take advantage of the Internet depending on specific target and study objectives.
Infinite Scan: for trends, attitudes, experiences etc, via social media monitoring
Infinite Explorers: homogeneous (online community) interacting on common interest, a different tool for insight into consumer's subconscious
Infinite IM: one-on-one via instant messaging e.g. yahoo messenger, MSN etc. Effective platform to express feelings without any inhibition
Infinite iblog: anonymous online setting to facilitate openness and truthfulness in discussing sensitive issues; sex / STDs, finance, politics, etc
Infinite iInterview: an online Depth Interview technique via interactions between a formally trained moderator and respondent depending on study objectives
Online Sentence Completion: A projective technique which can also stand alone; using online survey format and featuring 10-20 incomplete sentences for the target to fill. Sample size and stimuli will be pre determined
Online Word Association: Technique uses same format as Online Sentence Completion and is most suitable for exploring brand awareness, determining brand imagery cum associations