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Infinite MyShopper™
What is MyShopper?
MyShopper™ is a simulated model of shopping behaviour, where shoppers are presented with a hypothetical out of stock scenario of their product in actual shopping situations, i.e. at the point of sale (stores, shops, markets, etc.)
For instance, a shopper might be interested in buying a particular product, if the product were out of stock or currently unavailable, what other product will they purchase? Is the alternative going to be the same brand or similar in price, size or packaging format etc? This can be determined by what attributes the shopper considers as most important
MyShopper™ therefore helps to determine the weight of individual product attributes such as brand, benefits, price, etc. when shoppers have to make a decision in an out of stock situation
By this unique approach, we are able to determine what drives satisfaction for a particular category and also what shoppers switch to once their product is unavailable
MyShopper™ assists clients and retailers to better understand how shoppers behave in front of the shelf, and as a result, help to guide product development strategy and planogram design; the optimal use of available shelf space
For instance, a shopper might be interested in buying a particular product, if the product were out of stock or currently unavailable, what other product will they purchase? Is the alternative going to be the same brand or similar in price, size or packaging format etc? This can be determined by what attributes the shopper considers as most important
MyShopper™ therefore helps to determine the weight of individual product attributes such as brand, benefits, price, etc. when shoppers have to make a decision in an out of stock situation
By this unique approach, we are able to determine what drives satisfaction for a particular category and also what shoppers switch to once their product is unavailable
MyShopper™ assists clients and retailers to better understand how shoppers behave in front of the shelf, and as a result, help to guide product development strategy and planogram design; the optimal use of available shelf space
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