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Infinite Value Builder™
Infinite ValueBuilder is based on the conjoint analysis technique
Conjoint is a multi-attribute trade-off technique which supports the management of the whole product development and re-launch process by measuring how customers value components of a product or service bundle
Depending on the business objective, we apply the most appropriate technique i.e. Full profile, Discrete choice modelling, ACA
It shows the relevance of an attribute in purchasing decisions
Enables the identification of consumer types with similar preferences
Price function allows the identification of price sensitivities, areas of inelasticity and barriers
Decision behaviours can often be simulated by means of preferences shares
Conjoint is a multi-
Depending on the business objective, we apply the most appropriate technique i.e. Full profile, Discrete choice modelling, ACA
It shows the relevance of an attribute in purchasing decisions
Enables the identification of consumer types with similar preferences
Price function allows the identification of price sensitivities, areas of inelasticity and barriers
Decision behaviours can often be simulated by means of preferences shares
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